We are all consumers. We all have our preferences regarding the types of foods we like to purchase and eat, but our purchasing decisions should be based on facts, not fear and misinformation.
I recently attended the annual Glenview Dairy Breakfast and Stockshow at the Historic Wagoner Farm, a family-oriented event filled with games, a tasty breakfast and barnyard animals. My job was to answer any questions people had about animal agriculture and animal care. Almost every person I spoke with didn’t necessarily have a question, but rather a statement they wanted me to verify. Unfortunately, all of their statements were laced with misinformation.
Here are a few of the myths and misinformation I heard:
“I don’t buy products in the store that come from factory farms.”
When people say “factory farm” they are usually referring to large farms, but size does not automatically make a farm good or bad. What matters is how the farm is managed.
It takes farms of all sizes and types to make up the agriculture community and provide consumers with healthy food choices. Large farms can be conventional, organic or local and the same is true for small farms. Large farms often have the resources to hire animal care specialists, veterinarians and animal nutritionists to be on staff to help care for the animals using advanced technology that not only benefits the animals, but the farmer as well.
Farmers may prefer to raise their animals or grow their crops in different ways, but one thing all farmers share is the commitment to animal care and food safety. One way the animal agriculture community ensures their herds and flocks are healthy and receive the best care is through quality assurance programs and constant research and dedication towards continuous improvement.
Perfectionism does not exist in agriculture because farmers are always looking for ways to improve and evolve as new research and technology becomes available. The Alliance recently released a report and infographic highlighting the advances in animal care, food safety, responsible antibiotic use and sustainability achieved by animal agriculture.
“What are you doing to prevent farmers from abusing their animals?”
To assume that farmers mistreat their animals is quite disheartening because it couldn’t be further from the truth. Farmers and ranchers care about the well-being of their animals and work hard to ensure they are providing the best possible care every day. Groups that want you to think otherwise often use scare tactics, misinformation and highly-edited videos to convince you not to support American farmers and ranchers. When a farmer takes care of his/her animals, the animals are healthy and comfortable which yields a safe, wholesome food supply for consumers. Farmers are striving to feed us, while activist groups are striving to take protein-packed meals off our plates.
A common misconception is that grain-finished cattle never eat a blade of green grass, but all cattle spend the majority of their lives eating grass on pasture. Some cattle are grass-finished and others are grain-finished. Grain-finished means they are fed a nutritionally-balanced diet of grains, vitamins and minerals for the last 3-6 months of their lives.
Farmers work closely with veterinarians, animal nutritionists and animal care experts to ensure their animals receive the right amount of nutrients at the right time. Whether the animal is grass-finished or grain-finished does not correlate with the quality of care they receive. Ninety percent of United States cattle are raised under the guidelines established by the Beef Quality Assurance program – a science-based program that helps farmers and ranchers raise their cattle using proven techniques and recommendations from animal care specialists.
What I honestly hoped would be a day filled with sharing coloring books with children and Alliance resources with parents quickly turned into a myth-busting marathon, but I would run the marathon again in a heartbeat. The people I spoke with were only repeating what they had heard from advertisements, activist groups and misinformed friends. Once I started a conversation with parents addressing their concerns and sharing the truth about how farmers care for their animals, they planted their feet in the ground and we had long discussions that left them smiling and thankful to hear the other side of the story.
We need to share our agriculture story so they hear the truth. Go to events, be active on social media, talk to people in your community and don’t let misinformation become what they think is the truth!
About the author:
I didn’t grow up on farm, but as soon as I met a farmer I knew I wanted to help tell their story. I am the communications coordinator at the Animal Agriculture Alliance responsible for social media, website management and member resources, bridging the communication gap between farm and fork and telling farmers’ stories every day.