Do you ever wonder what campaign, movie or myth the animal rights movement will think of next? The Animal Agriculture Alliance has been tracking animal rights groups for more than 30 years to predict their next moves and keep farmers, ranchers, veterinarians and everyone in the animal agriculture industry ready for what may come in the future.
The Alliance sends representatives to the National Animal Rights Conference every year to gather insight on strategies and tactics of the animal rights movement. The Alliance shares a detailed report including quotes and observations with its members so they can stay informed. The 2017 event emphasized the ‘humane meat myth,’ clean meat innovations, expanding vegan options into the marketplace and a need for inclusivity within the movement.
Speakers urged attendees to avoid using the term ‘factory farming’ to encompass small farms in their rhetoric and breaking the law in the name of animal rights was deemed acceptable. These tactics are already in use as we see an uptick of activists breaking into farms of all sizes and stealing animals. Just in the last few months two different animal rights groups broke into farms in Colorado and Utah to “rescue” animals. Direct Action Everywhere trespassed and broke into a commercial pig farm while Denver Baby Animal Save walked onto a free-range chicken farm. The number-one goal of animal rights groups is to put farmers and ranchers out of business, no matter the size of the farm.
Another theme at the conference was to continue pressuring restaurants, retailers and food-service companies to adopt certain policies for their supply chain – not to improve animal welfare, but to increase prices for both the farmer and the consumer. The focus has shifted from egg-laying hens to broiler chickens and the next target is will likely be aquaculture according to speakers at the conference. The Humane League is notorious for pressure campaigns and their executive director recommended “putting blood drips on their logo.”
The Alliance keeps detailed profiles on more than 80 animal rights groups for its members. Some of the most active animal rights groups include: The Humane League, Direct Action Everywhere, The Save Movement, The Humane Society of the United States, Mercy For Animals and Compassion Over Killing.
To find out more about the Animal Agriculture Alliance and the resources that are available, visit www.animalagalliance.org.