With consumers hungry to learn more about where their food comes from and animal rights activists trying to tell them a negative, misleading story, it’s more important than ever for the animal agriculture industry to come together to support the future of animal ag. These five can’t-miss things at the 2018 American Farm Bureau Federation Annual Convention & IDEAg Trade Show will help you protect your roots.
1. Activism at the Altar II presented by Kay Johnson Smith and Hannah Thompson-Weeman, Animal Agriculture Alliance
Sunday, Jan. 7 at 1:15 pm in Governors Ballroom AE
At last year’s AFBF convention, the Alliance team shared how animal rights extremist organizations are targeting faith-based organizations and using religion to spread myths and misinformation about animal agriculture. In a follow-up to that popular session, we’ll provide an update on this issue and explain what steps the animal agriculture industry has taken to respond. In this workshop, we will share new resources that farmers and ranchers can use to engage in your own community. You’ll leave with talking points, key messages, letter templates and other tools.
2. The Danger of Allowing Ideologies to Grow Unopposed- A Fireside Chat with Vance Crow, Monsanto, and Jordan Peterson, University of Toronto
Sunday, Jan. 7 at 2:30 pm
Political ideologies have the power to shift policies around the globe and, if unchecked, can destabilize even the most robust economies. Dr. Jordan Peterson will discuss in plain language the political ideologies being propagated in universities and among environmental NGOs. This discussion will focus on how agriculture historically has been the target of these movements and how farmers can respond to the looming challenges building on the horizon.
3. Meat Matters presented by Allyson Jones-Brimmer, Animal Agriculture Alliance
Sunday, Jan. 7 at 3:40 pm at the Cultivation Center in the trade show
Learn about the anti-animal agriculture activist organizations behind the “Meatless Monday” campaign and arm yourself with resources to prevent it from coming to your community. The Animal Agriculture Alliance’s “Meat Matters” campaign debunks myths regarding nutrition and environmental sustainability of consuming animal protein. Take the social media pledge to show you are a proud omnivore. Leave this workshop with white papers, talking points and infographics to share and steps to take if any organization in your community is considering a “Meatless Monday” pledge.
4. Bridging the Gap between Farmers and Consumers presented by Michelle Miller, the “Farm Babe”
Monday, Jan. 8 at 10:15 am
Michelle Miller, the Farm Babe, is one of commercial agriculture’s biggest voices working to bridge the gap between farmers and consumers. With 60,000 social media followers, her messages have been shared with tens of millions of people all around the world. She will share her tips on how to further spread the word of agriculture to the general public by giving listeners the tools they need to become their own AGvocates.
5. Animal Agriculture Alliance – Booth #717
Stop by for security resources to protect your farm or ranch from activists. Talk with the Alliance team about receiving access to the Farm Security mobile app and up-to-date information on animal rights activists’ strategies. Learn about membership opportunities for individuals, farms, ranches, agribusinesses and state associations. Contact Allyson if you’d like to set up a time to meet. We hope to see you there!
As a bonus, check out these additional opportunities at AFBF:
- How to Implement and Rock an Influencer Farm Tour
- Purple Plow Challenge: Join the Maker Movement!
- New Gene Editing Technologies and Consumer Acceptance
- Telling U.S. Agriculture’s Sustainability Story
- Rancher, Farmer, Fisherman
- Making Videos Part 2
- Fun with ‘Food and Farm Facts’
- Gene Editing
- The Rosetta Stone of Farming
- From Grassroots to Elevator
- Cultivation Center
- Telling A Compelling Story through Social Media
- Today’s Skewed Perception of Sustainable Farming
- Don’t Hate on Consumers…They’re Just the Do-Gooders
- Is This the Next Green Revolution?
- Food Evolution Panel