With consumers hungry to learn more about where their food comes from and animal rights activists trying to tell them a negative, misleading story, it’s more important than ever for the animal agriculture industry to come together to support the future of animal ag. These five can’t-miss things at the International Production and Processing Expo (IPPE) will help you protect your roots.
1. Animal Agriculture Sustainability Summit
9 a.m. – 12 p.m. on Jan. 30 in room C107
Representatives from the beef, dairy, pork and poultry industries will share details on the development of industry programs or tools to advance the production of sustainable protein.
2. How to measure and improve on-farm broiler welfare
7:30 a.m. – 9 a.m. on Feb. 1 in room B217
Presented by WATT PoultryUSA, a panel of animal welfare researchers and live production professionals will discuss what welfare indicators can be easily measured and the husbandry methods that can lead to improved bird welfare.
This session will cover information on some of the biggest meat myths, and provide attendees with tools needed to talk to consumers and customers about the way food is produced.
4. International Rendering Symposium
12 p.m. – 5 p.m on Feb. 1 and 9 a.m. – 12 p.m. on Feb. 2 in room B203
The rendering industry is a sustainable and vital part of the agricultural chain.
This symposium will focus on the opportunities and challenges to the industry today. Allyson Jones-Brimmer, director of membership with the Animal Agriculture Alliance, will be presenting on the social pressures facing animal agriculture and rendering during this symposium.
Stop by for security resources to protect your farm and facilities from activists. Talk with the Alliance team about the Farm Security Mobile App available to Alliance members and how to receive access to up-to-date information on animal rights activists’ strategies. Contact Allyson if you’d like to set up a time to meet. We hope to see you there!