5 things to attend at the International Livestock Congress


This year the International Livestock Congress is focusing on science-based strategies for meat in the diet and new perspective on global trade. Consumers have more options than ever when picking out their protein sources, so it’s important that we learn the science behind why animal-based protein is important and communicate that message. Here are 5 things that you must attend at this year’s ILC to help you protect your roots!

Wednesday, February 28, 9:30-10:30 AM
Keynote Address: Meat in the Diet. How We Came to Believe that Meat is Bad for Health: The Politics and the Science
Nina Teicholz, author of “The Big Fat Surprise”
A look at the history of why today’s experts favor “plant-based” diets and recommending reductions in meat consumption despite a lack of rigorous evidence to support these views. Teicholz will help us understand the political, industrial and other forces driving these trends and will review the most recent science.

Wednesday, February 28, 11:00 AM-12:00 PM
Does Meat Fit in a Healthy Diet?
David M. Klurfeld, Ph.D. ARS, United States Department of Agriculture
A working group of the World Health Organization concluded that eating red meat probably causes cancer and processed meat is a definite cause. As a member of that working group, Dr. Klurfeld will explain how the majority got the science wrong.

Wednesday February 28, 1:40-2:40 PM
What Do Healthcare Givers Know About the Role of Meat in the Diet?
Hawley Poinsett, Texas Beef Council
What do healthcare practitioners know about the role of meat in a healthy diet? Have these professionals received up-to-date, evidenced-based education on the research regarding the impact of animal protein on human health? How do practitioners formulate their opinions about specific foods in disease prevention, management and overall health? What strategies have been tested in outreach to the healthcare community to ensure a role for animal protein?

Wednesday February 28, 2:40-3:40 PM
Industry Accepts the Challenge Posed by Fake News: Fake Meat, Fake Milk, Fake Butter and Fake Eggs Are Not Alternatives to the Nutrients of Real Animal Source Food. What is the Plan for Going on Offense?
Jamie Greenheck, FleishmanHillard Global Managing Director, Food, Agriculture & Beverage
Jamie Greenheck will analyze social media data, as well as current attitudinal research, to determine what’s really driving consumers’ meat eating decisions. How can the industry can engage differently with the individuals who are shaping what we eat to change the conversation and ensure consumers feel good about eating meat?

Thursday, March 1, 1:10-2:15 PM
Hot Topics: Current Issues
Hannah Thompson-Weeman, Animal Agriculture Alliance
HannahThe animal agriculture industry is under attack by a small but vocal segment of the population who want to see meat and poultry taken off of the menu for good. From pressuring restaurant and retail brands to adopt certain policies to staging protests outside of farms and plants to targeting religious institutions, the animal rights movement is constantly working to damage the reputation of the meat industry. The Alliance’s own Hannah Thompson-Weeman will share ongoing and emerging tactics being used by activist groups and provide strategies for minimizing their potential influence and proactively engaging with key audiences.
Contact Hannah if you’d like to visit with her during the event. HThompson@animalagalliance.org

Chick here for the full program to see all the great talks scheduled at ILC!

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